This blog post provides perspective on the term asset as it is used in content management systems, specifically the Contentstack SaaS Headless CMS. This post is a member of the following glossary:
Update 15.Dec.2025: After years of frustration with WordPress, I am finally abandoning this blog. The content will likely stay here for some time, but new content will appear here:
An asset consists of a binary resource and text metadata about that resource, such as the default URL, alternate text, dimensions, and other properties of an image.
It may be necessary to publish the binary and text components of assets before they appear in content delivery environments.
SaaS CMS vendors manage content delivery networks (CDNs) for the binary components of assets.
Some CMS can manipulate asset binaries before caching and serving their content, such as to optimize or otherwise manipulate images.
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